Hey Baller,
My name is Kjell. From now on, I’ll be helping Loki with this newsletter and the Ballers Find A Way community. Loki and I have been friends for many years, and this won’t be the first time we’ve worked together. More about that later.
First, let me explain why this matters to you.
Loki is ambitious. Really ambitious. But just like you and me he’s only a person with 24 hours in a day. There’s only so much he can do. You’ll understand that coaching, writing newsletters, managing a community, creating content and exploring new ideas is too much for one person.
Now that I’ll be helping Loki with the communication, he can focus on creating more and better videos for you. And he’ll have more time to answer your questions (if you’re part of the Ballers Find A Way Community).
Loki and I go way back
You may have been following Loki for a while on TikTok, but I doubt you know much about him as a person. Now’s the perfect time to introduce myself and tell you a bit about Loki in the process.
This is a picture of Loki on our first date.
Let me explain.
It’s the 21st of October 2016. Loki and I are both participating in the Arsenal Gap Programme. The programme’s based in London but they’re sending us to Borehamwood to start our FA level 2 badges. We’re tired of going to Wetherspoon’s every day so we looked for another place to grab lunch. None of the other guys come along and we end up in this little cozy restaurant. So yeah, it felt a bit like a date.
Anyway, we became close friends in London and then we went down our own paths. After completing the programme, Loki went back to university and I moved to South America.
I worked several hours per day as a football coach there. It was the dream. Then the pandemic happened, I started a family, and moved back to Belgium. Now I write for a living.
After uni, Loki moved to Spain, played football, and started making the videos you’re watching.
But during all these years, we’ve always stayed in touch. We even created a website together. It’s called Top Three Guide. This matters because without Top Three Guide, there probably wouldn’t be any Ballers Find A Way. Top Three Guide is full of advice about habits and flow.
What happened is that Loki took this content and mixed it with his other passion: football. And now we’re here. (Brilliant, isn’t it?)
Our paths cross again.
Loki’s done a lot of heavy lifting to get the community to where it is now. But we’re only just getting started. There’s much more to come.
We’ve got lots of ideas to help you reach your goals (if you’re willing to commit).
The premium Ballers Find A Way Community is still free for a month now. But it won’t be for long. If it were up to me, it would become paid from day 1 right now. Loki still wants to give you a chance to find out what’s behind the doors. Don’t miss it.


